- Interior features & characteristics – While the number of bedrooms and baths are not something you’ll be changing to compete better with other homes, you do need to objectively compare them in order to end up with a listing price that will get your property sold. Some things I can consider for improvements, others I just need to know how your home compares to other homes buyers will be seeing. Other features/characteristics:
- Floor plan
- Built date and obsolescence
- Floors & walls condition, paint, etc.
- Kitchen features
- Room sizes
- Lighting, skylights, windows
- Exterior – That “curb appeal” thing really does mean something. When a prospective buyer first drives up in front of your home, they’re going to get a first impression that is very important. I help you to look at things like landscaping, exterior paint and condition. Here is an area in which small expenditures can yield big results. It’s a fact that some buyers will ask to leave without ever stepping across the threshold if they get a bad first curb appeal impression.
- Condition – Minor repairs can also make a major difference. Many buyers assume that a need for minor repairs indicates a general lack of fundamental maintenance over time. They’ll discount their offer, if they make one, thinking they’ll have a lot of work to do to bring the home to a good condition. So, I'm honest with you about things that I see and buyers will see and consider in their evaluation. From cracked window panes to damaged walls or doors, I’ll let you know what I believe is important and make suggestions.
Proper List Pricing
CMA of Sold Properties
I then do a through “adjustment” process to adjust their sold prices for any differences with your property. If a home has one more bedroom than yours, I would adjust that property’s sold price downward for the value of one bedroom to make the comparison “apples to apples.” I make adjustments for garages, bathrooms and other major features to bring our comps to closely compare with your home. Then I use those sold prices to arrive at a preliminary listing price for your home.
I say “preliminary” because I have another CMA step.
CMA of Current Listings
Now I get more comps, but instead they’re properties currently listed and your competition. I go through the same adjustment process, and I come up with another, possibly higher or lower, price suggestion for your home. This second CMA gives me more up–to–date information about the market which could cause us to lower or raise our preliminary list price to adjust to the current market. Using the two CMA results and an experienced analysis of your home’s position in the marketplace, we can set a listing price that will get the job done.
Preparing Your Home
Often times, the way we live is not the best way to show our house. Clutter, bold colours and convenient (but not necessarily aethetically pleasing) furniture placement are all things that may need to be addressed. Unless your target market focuses on fixer-upper buyers and renovators, your buyer is likely looking for a move-in ready home.
HowRealtorsHelp.ca has some great tips on things to do to get your house ready. I will be there every step of the way. Namely:
1. Address the imperfections - Depending on your home, we may perform a pre-listing home inspection. There are many added benefits to a pre-listing home inspection. Namely, it'll help identify potential pitfalls in your home that you can address before putting it on the market.
2. De-clutter and de-personalize- Renting a storage pod is a great idea. Not only will you be able to declutter on your own schedule, pod providers are able to store your belongings off-site and return it to a different address if you want. This helps with the next step: Cleaning.
3. Clean, clean, clean - The goal is to make your home feel clean as new. Spotless windows, gleaming appliances and glowing floors leave a lasting impression.
4. Stage - Staging will highlight the features of your home and make it more appealing to a larger pool of buyers.
These days, most buyers are searching on MLS® daily for their home. They are used to information at their fingertips. My job is to ensure that they get it by putting all the material up for them to download at their leisure. The smooth process leaves a positive impression on them and allows them to revisit your home even after the showing appointment is over.
- I take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.
- Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. I’ll work with you to produce the very best marketing approach for your property.
- Thorough professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.
- Once a buyer gets to my site from these many conduits, I don’t just let them look and leave. I offer showings and other special information about the market and your property in exchange for their contact information. If I can get into direct contact with them, it’s going to increase my chances of selling your property to them.